DubLi Shopping Mall and KELKOO
DubLi Shops and DubLi Shopping Mall for DubLi Online Trading
If you click on DUBLI HERE you will notice that significant changes have taken
place and DubLi is focusing on Professional Online Shops - the DubLi Pro Shop -
and Shopping Affiliate features.
If you select the DUBLI SHOPPING feature on the DubLi site, a Shopping Mall
page opens by default leaving you the choice to move on to the DubLi
Customers’ Shops or to use the integrated shopping and price comparison
search engine.
What do we understand under this DubLi Shopping Mall?
The DubLi Shopping Mall is not a place where you buy products; it is a place
which refers customers to merchants who’s products appear on the search
returns. In fact, on the English DubLi sites it’s the integrated features from
the Kelkoo Partner and Affiliate program.
Who and what is Kelkoo?
KELKOO was founded in 2000, has been bought in 2004 by YAHOO and is
a wholly owned subsidiary of YAHOO.
Kelkoo operates in 10 European Countries and it’s Europe’s largest
Ecommerce platform after eBay and Amazon.
Kelkoo became also Europe’s largest eCommerce advertising platform,
operating as a pay-per-click engine and allowing merchants to promote
their products against payment.
Kelkoo provides search results for over 3 Million Products, including many
brand products allowing thus consumers to save using the price comparison
features.
The integration of Kelkoo into the European DubLi sites will add a broader
choice of products to DubLi customers, whereas DubLi gets rewarded for every
click by Kelkoo, similar to the Google Ads Model.
DubLi business Associates get a reward from these referral earnings.
How Global is the System?
While Kelkoo is the source for English searches, other providers have been
integrated on the German, Spanish and so on DubLi sites. This offers language
specific Merchants and Offers (a Country selector could be more efficient than
the language selector).
The Benefits
- Customers will appreciate the convenience of a global price comparison
engine. -
DubLi Associates will appreciate the earnings resulting from the
pay-per-click links.
The Downside
- Search results will only list Merchants who pay for product listing.
- Some of the most important merchants are left out, such as eBay and
Amazon - The War between Price Comparison Platforms, Merchants and Google
prevents a truly global comparison -
Products on offer on the DubLi Auctions and in DubLi Customer shops
should be displayed in privileged positions on all search returns.
Appreciation
The DubLi website is the big winner of the integration of the price comparison
engines. Customers and Associates will appreciate the benefits.
Abusive Clicks may lead DubLi to face similar surveillance problems as
GoogleAds are experiencing.
Thoughts about price Comparison Engines
On the long term, the days of Price Comparison Engines may be counted
as Google Products Beta is increasingly becoming an important global player
in the niche. You may remember my article and call when eBay withdrew its
advertising budget from Google and the implications; well today we clearly
notice that the free services provided by Google to Merchants and Consumers
are Google’s answer to the vulnerability discovered at that time.
Talking about Global Product and Price Comparison:
the word global means huge screening capabilities throughout the whole
internet; I cannot see anyone who gets close to Google in this respect.
Difficult to project the future landscape of product search and price comparison.
While in some countries customers’ reflex may bend towards price comparison
engines to find paid advertisers, it seems to me that in others, the reflex of a
potential buyer is to search for the product at Google, eBay or if it’s a book, to
look it up on Amazon.
Time will tell and in the meantime, let’s profit from the great integration of price
comparison and product search at DubLi, which is a great free service for anyone
and … which generates profits for DubLi and its DubLi Business Associates.
To be continued. . .
The DubLicator