DubLi Auctions
About DubLi Auctions , Customer Behavior and the YORGOO Blaster
Who knows DubLi Auctions?
Look at it: the DubLi Auctions platform is beautifully designed, the banners and images are classy and everything is well structured. German design and precision – chapeau!
However… this is Ecommerce, this is Online Trading and this is about Internet Marketing and it is not enough to just have an attractive website out there, it’s critical to attract customers from the cold market to come, see and buy. Especially with huge competition with similar Reverse Auctions as Dubli but… with a major difference: they show a lot of life and activity, they move fast and they are great fun even just to observe. People come back again and again, they play, they compete, they buy. Fast and furious that is. You can witness it right there… it’s amazing!
Let’s analyse the DubLi Auctions from a potential customer’s side:
When a person has an urgent need – say to get a Louis Vuitton Handbag for his wife for Christmas (2008 that is…) what does he do?
He goes to Google and types in keywords, here: Louis Vuitton Handbags
See… he’s really in a hurry… he finally tricked his beloved wife into telling him indirectly exactly what she wanted, so he knows the brand and the name and he has his Credit Card between his teeth.
Because – as usual – he waited until the very last minute… but no problem on the Internet, that’s where he gets the best and the fastest deals, bless it!
So what is important here?
1. That he finds THAT handbag.
2. That the price is right.
3. That he can buy it there and then ASAP.
4. That delivery before Xmas is guaranteed.
5. That the merchant is credible.
So what is your first objective as a DubLi Business Associate?
You want to be found on page ONE on GOOGLE – amongst the TOP 10 on the left side. You want to jump into that hungry man’s eyes real PRONTO … right?
Oh… you are not on Page ONE of GOOGLE?
Well, tough… then someone else will be… probably one with either a Semiomantics Script or a YORGOO Blaster – and most probably he gets the sale as this man really wants it NOW! See… that’s what the YORGOO Blaster is for – to drive YOUR Website to the right place to be seen and clicked on.
OK… say this hungry man has found your website and clicked on it… what happens now?
He comes to a beautiful page, and he sees three auctions. Now for someone in a hurry there’s only ONE objective: where do I get what I want and how much does it cost me and do I get it in time… right? So this doesn’t necessarily look like a fast solution to him and instead of spending his time in researching how this auction site works, he simply clicks back to Google and sees who else is there > NEXT.
You’ve lost him. That’s the Internet: you’ve gotta give the market what the market wants when it wants it. PRONTO that is!
Now say he’s lucky… his eye catches that Louis Vuitton handbag his wife wants as it’s just coming up on the flash ad on the DubLi website – WOW! Doesn’t this look sexy? It indicates on which Auction it’s running… Xpress Auctionhouse… Ok, he’s found the object of his desire – what now?
How much does it cost? What’s the price…?
Oh my golly, you’ve got to find out… they show what the original costs but they are hiding the actual price! Is this Xmas or Easter…?
Well, DubLi promises up to 98% discount… that’s not bad… so that’s well worth to check it out. He hopes they get down to the point real fast as the clock is running and he’s really not interested in writing his PhD here, he wants to get this gift and go play golf as time is running there too… Golf has become so expensive and each minute counts.
What’s next?
He has to open an account – OK, fair enough. Done. What now? He wants to just buy … where was this thing again? Ah, Xpress Auction. There it is – cool. How can he buy now?
He has to click SHOW PRICE. So he clicks… but arghhhhhhhhhhh, doesn’t work, needs DubLi Credits … he needs to buy those first. Time is running… ok, they want his Credit Card details now… another few minutes, ok no problem, that’s normal.
So how many DubLi Credits should he buy?
He starts thinking… who knows DubLi? How credible is DubLi… he hasn’t really heard much of them… but ok, they don’t cost much, so he spends a few $$$… $8… This gives him 10 credits. Why invest more into something he doesn’t know.
Where was this handbag again? Ah… there it is… Normal Price quite whopping… well, his wife has an expensive taste… but just shows his taste too and that’s of course fine. Let’s see now what the price is NOW… So he FINALLY gets to the point and clicks SHOW PRICE.
Is the Price right?
Now one of two scenarios can happen… remember it’s Christmas and he’s in a hurry :
Either he’s so much in a hurry that he buys anyway as he just needs that thing NOW and off his shoulder. If the price is right, he may bookmark the site and come back sometime in the future. After all, there are still 9 DubLi Credits sitting there waiting to be used…
If it isn’t, he’s gone with not too good a feeling. . . he can’t play this time-consuming ‘wait & show’ game, he wants to get it done now – pronto! Too much time and too much money. His friend is calling to say they are already waiting for him on the turf… at least it’s done and hopefully it’s there in time… but his thoughts are already on the golf place and he’s out the door. Mission completed.
DubLi made a Sale and the DubLi Business Associate got a few coins for the $8.00 credits sold (say he’s at 10% = that’s 80 cents…) added to his account.
As there’s no email address of that Customer the DubLi Business Associate fought for in his fierce Marketing, he can’t follow up. But DubLi has set mechanisms in place to do so… That’s good news as the BA wants to recruit the next customer…
Back to our customer:
If the Price is too high, he will click the whole site away with a curse and look on Google who’s next on the list of 10. He feels he just lost $8 and he won’t go there again. He knows that these days there are discounts of 50% to 80% and he’s determined to get that bag at a price he’s willing and able to pay – and he will. Just not on DubLi.
Noone earns – the client is lost. Nothing holds him.
Assuming that delivery before Xmas is guaranteed and that the merchant – always DubLi – is credible, and accepting the fact that we have no influence on the way these Auctions work, this brings us to the conclusion that there are some important elements that make or break our success:
1. Being found when someone looks for what we offer.
2. Being able to follow up personally – whether there is a sale or not.
DubLi Auctions with DubLi Theme for YORGOO Blaster
YORGOO Blaster – based on the efficient Semiomantics Script – takes care of assisting you in reaching top Google positions in any Niche you target. This means that a Customer with an urgent need will find YOUR website with a high probability of clicking on it.
What counts now is that he can get quickly to the point… and taking the DubLi Auction sites as they are right now – we can assist in various ways, and most importantly by offering Free Credits – meanwhile DubLi Business Associates can offer not only 3… but up to 500 DubLi Credits (see last DubLi Newsletter HERE) and by inviting the prospect to join our Newsletter or to at least optin to give us a chance to follow up personally that allows us to interest him or her possibly to buy another product on the DubLi Auctions through our SmartBidTips Autoresponder with personalized mails that are fun and informative.
While it’s Christmas NOW… it will be NEW YEAR soon… and then comes Valentine’s Day and then Easter… Sooo many different occasions that a professional sales platform needs to adapt to – and DubLi is doing great work here…
To benefit a maximum from all that work done by the Company in the background, to always be updated and attractive besides being on top of GOOGLE, YORGOO Blaster has come up with a special brand-new DubLi Theme that’s simply the best.
YORGOO Blaster for DubLi Auctions and Product Marketing – see it HERE. it’s brand-new!
DubLi Blaster new DubLi Theme
Specifications:
- The theme is wider than the original YORGOO Blaster layout (930 px compared to 759 px).
- DubLi related Ads and banners are pre-loaded and coded.
- Automated Content creation features are identical to the Original.
- A lead capture feature is built in and linked to the auto responder system from Cashflowin; all users get the auto-responders for free. Sign up with Cashflowin from your YORGOO Back-office
- You can add additional ads as on the original version, however make sure you remain in compliance with the DubLi rules in terms of competitors’ ads.
- The theme is a free download for all YORGOO Blaster users.
Note: This first DubLi Theme is a test for a final version which will allow us to serve all ads from our ads server. This will allow us to update the theme automatically as seasons change and as DubLi provides new marketing materials. This is to assure that your sites are always up to date and in compliance.
Conclusion:
To succeed in your DubLi Ecommerce business you need to work the way the Internet works and arm yourself in a way to conquer it – or at least to leave the competition behind.
YORGOO Blaster is an absolute ‘must’ and your very first step to acquire customers and retain them. YORGOO and YCADEMY provide all the necessary skills and trainings and – at the end of the day it’s your RESULTS THAT COUNT.
Dublicator Team Members can show RESULTS DAILY… if not by the minute. So could YOU!
To your DubLi Blasting Success!
The Dublicator